In a final, previously unpublished Guardian interview, the late great documentarian looks back at his groundbreaking film with Lou Adler, the legendary music festivals promoter
Lou Adler, promoter and producer
In 1967 there was a meeting at Mama Casss house that included Paul McCartney. The general conversation was: Why isnt rocknroll considered an art form in the way that jazz and folk are? A few weeks later, the promoters Alan Pariser and Ben Shapiro got in touch to book the Mamas and the Papas for one night at Monterey County Fairgrounds in California. We said wed think about it. About three oclock in the morning I got a call from John Phillips of the Mamas and the Papas. He said: Why dont we do a festival, add more days, and get the acts to play for nothing? This was a chance to elevate how rocknroll was thought of.
We had six weeks. Without Chip Monck I dont know if we would still be talking about Monterey Pop festival. He had to build the stage, put in all the lights and sound, and get 35 acts on and off. That had never happened before. We wanted to show all the genres of rocknroll: the blues people, the San Francisco groups, the groups from England. We tried for all the Motown acts but I dont know that [label founder] Berry Gordy understood what we were doing. You had to really buy into it if your acts werent going to get paid.
Original Article : HERE ;
This post was curated & Posted using : RealSpecific
If you enjoyed our content, we'd really appreciate some "love" with a share or two.
And ... Don't forget to have fun!