Ancestry.coms Racist Ad Tumbles Into a Cultural Minefield

On Thursday, the world’s largest DNA testing company, Ancestry.com, pulled a video advertisement amid a cascade of criticism on social media. The ad, titled “Inseparable” and cinematically shot to portray a gauzy, gothic moment on the streets of the antebellum South, depicted a white man offering a black woman a ring and imploring her to “escape to the North” with him. In the captions, they are referred to as “lovers.” As the video ends, a stylized Canadian marriage certificate for the two characters dated 1857 appears and the voiceover urges the viewer to “uncover the lost chapters of your family history with Ancestry.” The ad appeared online earlier this month, but as BuzzFeed first reported, it didn’t draw much attention …